I hope you know, because it’s your company, and you better have one! Your big idea is what gives people their “aha moment”. That momentary point in time when they decide YOU are the right contractor for them. But big ideas come in the form of many things; sometimes pricing (although I hope not), sometimes…
There are contractors out there that still find value advertising locally in their classified ads, and classified advertising has transitioned well online on sites like Craigslist.org. In fact, some of the most successful contractors I know make it a point to steadily advertise their businesses on Craigslist as part of their overall marketing strategy. But…
If you haven’t seen the Miracle Whip commercial where they literally tell you “We are not for everyone” in the ad, than you have missed a real treat. If this ad ran during the Super Bowl I would bet it would have beat the Darth Vader Passat hands down. Poking fun at yourself is OK……