I like to market specific product or service lines inside of companies. It is easier on the consumer to understand and respond to. Problem is, your printed material (business cards, brochures, etc.) have to be all things to all people…or do they? Using a cheap web-based business card provider like VistaPrint can help you ‘silo’…
One of the problems I run into with smaller contractors is that they don’t have strong “brand identity” in their marketplace. Brand identity comes in the form of a logo or tagline, or both. A logo helps you brand yourself with an image that goes along with content of your ads across all of your…
As a marketer for contractors, I am limited in the types of offers I can use that traditionally raise response rates. Limited time offer Money back guarantee Free trial All clever marketing tricks that traditional marketing uses to increase take rates. But construction marketing is different since we obviously can’t offer a free trial of…