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Brand Management

  • Using Logos to Promote Your Brand

    One of the problems I run into with smaller contractors is that they don’t have strong “brand identity” in their marketplace. Brand identity comes in the form of a logo or tagline, or both. A logo helps you brand yourself with an image that goes along with content of your ads across all of your…

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  • Reputation Management For Contractors

    Reputation management for contractors – One of the things I hear a lot from contractors when I bring up negative reviews that I find online is that they either never knew about them, or figured they couldn’t defend themselves. This becomes especially hard for contractors who are either technophobes or don’t have the time to…

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  • 4 Reasons Your Guarantee Can Help You Sell That You Are Not Using

    As a marketer for contractors, I am limited in the types of offers I can use that traditionally raise response rates. Limited time offer Money back guarantee Free trial All clever marketing tricks that traditional marketing uses to increase take rates. But construction marketing is different since we obviously can’t offer a free trial of…

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