I talk a lot here about USP’s, or a unique selling proposition. In other words, what makes your business so special that people should do business with you versus your competition. Well, this ain’t it. Class dismissed.
We all know we need to treat customers well, but there is no manual or blueprint that tells us how to do it properly. Unfortunately for many a contractor, the treatment of customers is left to each individual’s interpretation. Some think showing up on time while bidding the cheapest price is good customer service, while…
I write a lot about testimonials and user reviews because they are more important now than ever. At no time in advertising history have peer reviews and opinions had as much power to sway the general public as they do today. Sure, we all know the stat; make one person happy with your product or…