I don’t care what trade you are in. I don’t care if you are one-man band or a team of 50; you are in sales first and a contractor second. If you don’t agree with me, just ask yourself how many days you could live on just building stuff without selling it to someone –…
You have a lot of information locked away in that head of yours. Information (and skill) that people are willing to pay for dearly. Your job is to get that information and your skill into your prospects hands as often as possible. That’s where writing How-To articles comes in… Let’s say you are a remodeler,…
You know who you are. You’ll be the first one to tell me you don’t have time to worry about social media, marketing or promotion, yet you have 5,000 posts on some contractor forum site. Don’t get me wrong… I understand the need to blow off some steam and hang with like-minded people. I even…