OK, if you read yesterday’s post and you did your homework, you should now have thousands of dollars in OPM to use for your marketing. More likely, you have a small balance available, especially if you use a supply house. Those bastards like to use manufacturer’s money to go on fishing and hunting trips with…
If you have been in business for more than a day, you probably have heard about Co-Op advertising, or advertising your distributor, manufacturer or wholesaler either pays for or does on your behalf for buying their products. Free advertising in a down economy = WIN! Using co-op funding to market your business is a great…
Everyone knows a window guy or door guy or concrete guy. Here is a way to cut competition, keep your prices high and become the defacto “go to” guy in your market for whatever niche you want to target. In this environment, you have to put as much distance between you and the rest of…