Here is a short one today to make up for yesterday’s long post… Read – read the NY Times, the Wall Street Journal or the Washington Post. Read as much as you can to stay on top of the news, and then read some more. Specifically, I want you to read your local yocal paper…
I want to cover some things you and your staff (if you have any) should do before launching an advertising campaign online. The biggest thing you need to consider right now, today, before you spend one dime promoting your contracting business online is – your existing website. If your current website is merely a place…
Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of…