Part of what I do here at Darren’s is research. And part of that research is finding out what made people do business (or not do business) with you in the past. I typically do this through a series of phone interviews with former clients or leads that never closed. And the things I uncover…
I was reading an article the other day discussing pricing your services in a down economy versus a growing economy, and the takeaway was to try to maintain your current pricing. Well duh, that’s pretty friggin’ obvious right? But the last couple of years have taught us a few things: