If you have been in business for more than a day, you probably have heard about Co-Op advertising, or advertising your distributor, manufacturer or wholesaler either pays for or does on your behalf for buying their products. Free advertising in a down economy = WIN! Using co-op funding to market your business is a great…
What mistakes do most contractors make? That was the question posed by Chris at Magic Pools when I opened up the phone lines here at Darren’s and turned the podcast over to you guys with your questions on marketing and advertising. So, to answer Chris’ question, not having a plan in the first place is…
1. Steal – That’s right, steal a good idea for an ad or a flyer or a business card or whatever else catches your fancy. Some of the best marketing I have ever seen came from a “borrowed” idea that was made better. 2. Aim like a friggin’ laser – You have to know your…