I write a lot about testimonials and user reviews because they are more important now than ever. At no time in advertising history have peer reviews and opinions had as much power to sway the general public as they do today. Sure, we all know the stat; make one person happy with your product or…
Part of what I do here at Darren’s is research. And part of that research is finding out what made people do business (or not do business) with you in the past. I typically do this through a series of phone interviews with former clients or leads that never closed. And the things I uncover…
I was reading an article the other day discussing pricing your services in a down economy versus a growing economy, and the takeaway was to try to maintain your current pricing. Well duh, that’s pretty friggin’ obvious right? But the last couple of years have taught us a few things: