Serving the customer – This has been the foundation to a solid business approach since the dawn of time. There have been examples of solid customer service that go beyond the everyday care and feeding of clients. Companies like Zappos, Southwest Airlines and Trader Joe’s have set themselves apart making people feel good about doing…
In Philly, there are some pretty serious home improvement companies, and they all beat each other’s heads in everyday with their marketing and advertising. A few weeks back, one of those companies went belly up, taking deposits on jobs up until the week before they shut their doors with them. When your enemy is weak,…
As a contractor, you might position yourself as a provider of superior service, technologically advanced products or having the ability to “tackle the big jobs.” Or maybe you talk about other unique skills that show off your business in the marketplace. In effect, you are creating your “Value Proposition“ But today’s sales environment is much…