Advertising online is a must these days when trying to build a database of current or future customers for your contracting business. Advertising online allows you to find your target audience and determine what they want, quickly and cheaply. Then, when you can give your clients or customers what they want over and over, you…
If you have read this blog for any length of time you will notice one trend that stands out above many others; stay in touch with past customers or clients. One of the best ways to do that is through email marketing and list building. But how do you build a list? Well, before I…
If you are a contractor today you need to have a serious advertising budget…or do you? I talk a lot about being online engaging prospects on services like Twitter, Facebook and LinkedIn to answer pre-sales questions, managing branding opportunities and generally get the message out about you and your business. But you’ve engaged, now what?…