Let’s say you do kitchen remodels, or additions, or basements, all major renovations that cost between $35,000 and $50,000 even in a down economy. So how do you convince the consumer to buy from you instead of your competition? There are a couple of ways. Sell a feeling, not a product – Instead of promoting…
As a contractor, you might position yourself as a provider of superior service, technologically advanced products or having the ability to “tackle the big jobs.” Or maybe you talk about other unique skills that show off your business in the marketplace. In effect, you are creating your “Value Proposition“ But today’s sales environment is much…