Remodelers: Steal a Play from the Southwest Airlines Playbook
Southwest Airlines is one of the only profitable airlines flying these days, and one of the main reasons is their use of standards across their business. For example, Southwest operates short hop flights in secondary cities, has the quickest turn-around time in the industry and only flies one type of plane, the Boeing 737. This […]
Don’t Let Google Do Your Bidding!
No other marketing platform has made it easier for small mom and pop shops to compete against Fortune 50 brands like Google AdWords. AdWords has helped make many contractors millionaires, but the service has also busted out more than a few too. Danger…Danger! While a number of contractors I work with still won’t acknowledge the […]
Contractors, Make the Most Out of Search Results
The Internet is a labyrinth of sites so big it boggles the mind. In fact, how someone manages to find your site is a miracle of modern technology right? But all traffic is not created equal Most of the time, we don’t pay enough attention to how people find our sites, we just assume it […]
Measure Twice, Cut Once Works on Websites Too!
I want to cover some things you and your staff (if you have any) should do before launching an advertising campaign online. The biggest thing you need to consider right now, today, before you spend one dime promoting your contracting business online is – your existing website. If your current website is merely a place […]
Paint a Picture. Tell a Story. Close More Leads
For most contractors, winning a bid is about sharpening the pencil to the point of lost profits. But I have a better way. Instead of becoming a better salesman, become a better story-teller. What the hell are you talking about Darren? People buy out of emotion, then rationalize the dollars. This is true especially with […]
Sometimes it Isn’t Nice to Share!
When you spend the time to create a video, edit it and get it ready for human consumption (you could always just point and shoot like I do) you want the resulting traffic back at your place, on your website. Having a solid construction website will tell a lot about you, your products and services […]
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