I often find myself helping contractors frame their marketing in a way that captures attention, keeps people interested and moves them to action. You can do it too by simply following one of the golden rules of marketing: AIDA! Can’t see the video, click here.
This is a guest post by one of my clients, Chris Spoerl at Magic Pool Services in Orlando. Chris took my post a few weeks ago on paying attention to your competition to heart…to say the least! What would you do if you were in his shoes and thought your competitors were duplicating your efforts?…