Yesterday I talked about the value that can still be found in newspaper advertising for contractors. The key take away to that post was to realize that you have to go as local as possible and still hit your target market. Today we are going to talk about the successful design and implementation of your ad. If you are currently running ads, now would be a good time to go get a few copies and compare them against this list of do’s and don’ts.
- Make sure your headline is strong. A headline’s only job is to sell the reader on reading the rest of the ad. Once you understand this function of ad creation your thought process on headline development will change dramatically.
- If you are giving anything away in your ad make sure you highlight the word free. Repeat as much as possible and use it often as people now more than ever are looking for a good deal.