Newspaper Advertising

Yesterday I talked about the value that can still be found in newspaper advertising for contractors. The key take away to that post was to realize that you have to go as local as possible and still hit your target market. Today we are going to talk about the successful design and implementation of your ad. If you are currently running ads, now would be a good time to go get a few copies and compare them against this list of do’s and don’ts.

• Make sure your headline is strong. A headline’s only job is to sell the reader on reading the rest of the ad. Once you understand this function of ad creation your thought process on headline development will change dramatically.
• If you are giving anything away in your ad make sure you highlight the word free. Repeat as much as possible and use it often as people now more than ever are looking for a good deal.

[Read more…] about Contractor Tips for Successful Newspaper Advertising, part 2

While newspaper advertising has taken a beating over the last few years, there are still some decent results being seen by contractors who pick their spots and market themselves locally. Sure, a full-page ad in the New York Times has gone from 80k to 50k, but I still don’t think most of you reading this are dropping that kind of coin into the advertising fountain, and if you are, I sure hope you are getting the return you need to make that viable!

The only way to be successful advertising in the newspaper-repetition!

The golden rule of newspaper advertising – Repetition! If it takes the average consumer 7-15 exposures to and ad before they remember it, then you need to have a newspaper campaign running everyday for AT LEAST a month before you can really gain any meaningful results. You are certainly not going to do that in the New York Times. [Read more…] about Contractor Tips for Successful Newspaper Advertising, part 1