Yesterday I went on a bit of a rant about the direct-mail company Money Mailer. And if you paid attention and read between the lines of that post there was a valuable marketing nugget that you could put to good use right away to promote your contracting company. If you didn’t read it yet, you…
Advertising is a $350 billion dollar industry, and that’s just here in the United States. Ads are blasted out every day from more than 1500 TV stations, 12,000 radio stations and 2000 newspapers. And yet some contractors still don’t believe in advertising The reason many will tell you is that they have survived for years…
Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy. They are hoping that their latest radio ad or television spot will pull in some…