You offer new windows, a new deck, additions, finished basements and new kitchens, but what do you really sell? If you asked me, I’d say;
Deck = outdoor living
Finished basement = family time
New kitchen = faster meals and a new family gathering place
What you offer and what you sell are two different things. What you offer is your product or service, what you sell is the experience. Offer the experience and you won’t ever have to “Sell” again.