Today I’m going to talk about a question that comes up a lot with social media, and that is what is the ROI of social media? People want to compare the ROI of social media with the ROI of traditional marketing, but I’m here to tell you, you can’t.
I’m going to tell you that you can’t compare the two because; what good is it to send out an email blast or a direct mail piece to 50,000 people or to buy a full-color, high-gloss ad in a home improvement magazine to households with values above $300,000 dollars with an income of $150,000 dollars if you could just simply have a conversation with the one person who is ready to buy?
I mean, if I could tell you that you could start a conversation right now with somebody who’s willing to listen to what you do, how much would you pay for that one person? A lot. I know.
How much would you spend to be able to talk to that one person who’s ready to buy what you have?
That’s what social media gives you the ability to do. That’s why you are reading this post. Not direct mail, not just blasting out a message to 100,000 people who have no idea that you’re coming, but to the person that’s willing to listen, the person that wants to listen, the person that wants to hear from you. How much would you pay for that one interaction? That’s it, that’s what the ROI of social media is. Now engage.