Content is the engine that drives search to your site, brings user engagement to your brand, and develops new leads.
That’s fancy marketing speak for “you should write blog posts as often as you can because search engines eat it up and you get to position yourself as an expert, not a salesperson, which helps convert leads at a MUCH higher rate.”
Now, I think it’s important to give you a one-sentence takeaway from the customer’s point of view. One that should solidify the fact that content truly is king, and you need to be in that business if you are tired of paying for advertising:
Blogging works because the most popular searches on Google are problem-solving questions, not branding.