Right now, Google and Facebook are beating each other’s brains in for your marketing dollars. But, somewhere in the not too distant future, a new advertising platform is going to leapfrog both Google and Facebook as the race to the consumer’s front door continues to heat up.
And the future leader is already a winner when it comes to the last mile. I’m speaking of course about Amazon.
- Amazon already knows way more about us as consumers than Facebook and Google
- Amazon already delivers right to our doors
- They already have a payment method in place
- They already have our trust
- They know we like to shop on Amazon…a lot
You hear me talk about know, like and trust a lot. If you look at the reasons above, you will see that we already know, like and trust Amazon, and they are going to either be your new lead generation solution in the coming years, or they won’t, but they will be in your business soon enough. I’d bet on Amazon.