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https://darrenslaughter.com/wp-content/uploads/2021/07/cropped-cropped-brandmark-design-700x0-3.png30037You have to paint a picture that conveys a message to your prospect that you can put them in a better state than what they are in now. It’s about making people uncomfortable in their current situation and giving them an action to get themselves to a better place…or, at least, a different place.