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{"id":19778,"date":"2021-08-28T22:24:08","date_gmt":"2021-08-28T22:24:08","guid":{"rendered":"https:\/\/darrenslaughter.com\/?page_id=19778"},"modified":"2024-11-17T22:54:28","modified_gmt":"2024-11-17T22:54:28","slug":"free-homepage-audit","status":"publish","type":"page","link":"https:\/\/darrenslaughter.com\/free-homepage-audit\/","title":{"rendered":"Free Homepage Audit"},"content":{"rendered":"

<\/p>\n

\"\"Free Homepage Audit<\/h1>\n

Most websites don’t convert readers into leads like they should.<\/h3>\n

Every company is \u201clive on the web,\u201d open to public scrutiny and public perception. People need to feel served by the companies they work with, and your online reputation is at stake every day. Online is where they decide if they are going to do business with you.<\/p>\n

Our take on responsive website design is to build structure into the framework so that your site looks great but performs as well.<\/p>\n

Let’s Go! <\/a><\/p>\n

Your website talks to three types of people: those who are actively looking for what you do, those who will need you in the near future, and those dreaming about the day they can use your services.<\/p>\n

The goal of your website’s homepage is to talk to all three and raise your awareness level in their decision-making process, but not in an overtly salesy way.<\/p>\n

The Details<\/h2>\n

Your website’s homepage is the “lobby” of your online brand. All things you do on the web should lead back to here. Your website has a lot of heavy lifting to do, especially the homepage.<\/p>\n

The visitors to your site are made up of potential users of your product or service. Let people know why your website is worth visiting or why it’s not.<\/p>\n

What I’m looking for on your homepage…<\/h3>\n