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{"id":1022,"date":"2010-10-11T12:44:44","date_gmt":"2010-10-11T16:44:44","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=1022"},"modified":"2010-10-11T12:44:44","modified_gmt":"2010-10-11T16:44:44","slug":"make-sure-your-website-doesnt-stink","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/make-sure-your-website-doesnt-stink\/","title":{"rendered":"Make Sure Your Website Doesn’t Stink"},"content":{"rendered":"
\"\"<\/a>
Does Your Website Stink?<\/figcaption><\/figure>\n

Years ago, the internet was a lot like the introduction of the television from the early 50’s.\u00a0 The people who had a television were seen as slightly more affluent, popular, and attracted attention.\u00a0 Now people can get access to TV programming on their cell phones, so the novelty has worn off long ago.\u00a0 The same can be said about the internet.\u00a0 The novelty has worn off and people are accustomed to it now.<\/p>\n

If you want to use the internet for part of your advertising plan, you have to be unique<\/strong><\/p>\n

In today\u2019s climate, having a website is pretty standard fare.\u00a0 But websites for contractors need to do more than simply list your company name and hours.\u00a0 It needs to engage visitors with video and audio as well as contextually.\u00a0 People use the internet for basically two reasons:\u00a0 (1) information and (2) purchases and ideally, you want your website to do both.<\/p>\n

In order to get people to buy something a website needs to have relevant and useful information.\u00a0 Think in terms of \u201cTop 10 items that need to be maintained in the home<\/strong>\u201d or \u201cHow to keep your Air Conditioner operating efficiently for years.<\/strong>\u201d\u00a0 Topics like this attract readers looking for information.\u00a0 It allows your site to project an air of expertise and helps build your street cred online.\u00a0 This will boost your marketing efforts because people will begin to spread the word of their new-found source for information.\u00a0 And keeping a fresh supply of this type of information on your site will keep the referrals coming in as well.<\/p>\n

So, if your site isn’t as user-friendly as it should be, then get to work. Below are a few sites that I think are killing it online, both through their websites and their use of social media. I am sure their hard work is translating into new business for all of them!<\/p>\n

Construction: Riggins Construction<\/a><\/p>\n

Painting: Warline Painting, LTD.<\/a><\/p>\n

Flooring: Floor Elf<\/a><\/p>\n

Remodeling: Lone Star Remodeling<\/a>, AK Complete Home Renovations<\/a><\/p>\n

Builders: Devol Builders<\/a><\/p>\n

Landscaping: The Grounds Guys<\/a><\/p>\n

HVAC: Coleman Heating<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Years ago, the internet was a lot like the introduction of the television from the early 50’s.\u00a0 The people who had a television were seen as slightly more affluent, popular, and attracted attention.\u00a0 Now people can get access to TV programming on their cell phones, so the novelty has worn off long ago.\u00a0 The same […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,34],"tags":[28,40,69,39,4,93,23],"class_list":{"0":"post-1022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-contractor-websites","8":"tag-advertising-online","9":"tag-brand-building","10":"tag-contractor-marketing-and-google-maps","11":"tag-contractor-website-design","12":"tag-marketing-advertising","13":"tag-online-advertising","14":"tag-social-media-marketing-for-contractors-2","15":"entry"},"yoast_head":"\nMake Sure Your Website Doesn't Stink - 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