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{"id":1067,"date":"2012-06-14T15:37:35","date_gmt":"2012-06-14T15:37:35","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=1067"},"modified":"2012-06-14T15:37:35","modified_gmt":"2012-06-14T15:37:35","slug":"contractor-marketing-tips","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/contractor-marketing-tips\/","title":{"rendered":"Contractor Marketing Tips From Famous Dog Trainer Cesar Millan"},"content":{"rendered":"
\"\"<\/a>
Product or Service Extensions Broaden Your Reach of Clients<\/figcaption><\/figure>\n

An old expression made famous by Dean Martin, \u201ckeep those cards and letters coming,\u201d actually has a direct application to any contractor marketing plan.\u00a0 There is a well know tactic in the internet business world that can be applied to other types of business rather easily.<\/p>\n

Consider a Cesar Millan<\/a>, famous K-9 training expert and star of NatGeo<\/a>\u2019s Dog Whisperer<\/a> for a second.\u00a0 Cesar has years of experience handling different types of dogs with various problems and successfully turning these rascals into well-behaved pets.\u00a0 In order to reach more people and generate more revenue, he puts all of his tactics and proven tips into a book and sells it through his website.\u00a0 People contact him, pay for his book and receive the package while leaving behind their name, address, and email.<\/p>\n

A couple of months go by and Cesar learns of a great grooming technique that works amazingly well with a new shampoo.\u00a0 What does he do?\u00a0 He gathers the list of email and addresses and sends out a little note to his past customers \u201chey, thought you might want to know about this wonderful dog shampoo and grooming technique.\u00a0 Drop me a line if you want more information.\u201d\u00a0 What do you think happens?\u00a0 People buy more stuff from him because they have confidence in him based on past work.<\/p>\n

Are you collecting addresses and emails of past clients?\u00a0 Do you let them know about new developments in your industry?\u00a0 This is a very simple method of using the success and satisfaction from past projects to land new work without the need for using expensive means of finding new clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

An old expression made famous by Dean Martin, \u201ckeep those cards and letters coming,\u201d actually has a direct application to any contractor marketing plan.\u00a0 There is a well know tactic in the internet business world that can be applied to other types of business rather easily. 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