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{"id":10718,"date":"2014-10-23T08:24:53","date_gmt":"2014-10-23T12:24:53","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=10718"},"modified":"2014-10-23T08:24:53","modified_gmt":"2014-10-23T12:24:53","slug":"blogging-contractors-blog-youre-writer","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/blogging-contractors-blog-youre-writer\/","title":{"rendered":"Blogging For Contractors: How to Blog If You\u2019re Not a Writer"},"content":{"rendered":" <\/p>\n
The statistics on the value of including a blog on your business website are clear. Gain new customers, increase sales, and enjoy free advertising through social media by writing and maintaining a blog that gives potential customers information that they are looking for. Website traffic increases exponentially.<\/p>\n
What keeps you from beginning your blog, even when you have heard about the possible advantages to your company? Writing is really not that easy.
\nTake heart, you need not be an expert writer to develop a blog that will bring traffic to your site and build customer loyalty through online interaction. Your blog content is about far more than your writing ability.<\/p>\n
Write about topics that you are passionate about<\/strong><\/p>\n
When you write about matters that you are an expert on and can get excited about, it will be obvious in your writing. Spell check, grammar check, and other editing tools can cover a multitude of writing sins, but nothing can solve for boring content.<\/p>\n
What questions do customers frequently ask you? What is hot industry news affecting your business? What products and services are you considering offering? How about sales and promotions?<\/p>\n
Answer these questions about your business and you will fill your blogging schedule for weeks. By that time, you will have your readers\u2019 comments and questions to guide you to new topics.<\/p>\n
Understand blogging basics<\/strong><\/p>\n
While you do not need to be a professional writer, there are some basic tips that will ensure that your blog is attractive and readable.
\nCatchy headline. Give your readers a reason to click on your article. Use key words and numbers or offer solutions to common problems that inspire people to read on.<\/p>\n
High impact introduction<\/strong><\/p>\n
The same studies that demonstrate how much a blog can increase traffic also reveal that readers give your article about 10 seconds to captivate them. Pack your introduction with teasers that make them stick with you.<\/p>\n
Subheadings and short paragraphs<\/strong><\/p>\n
Nothing turns off online readers like long blocks of text. Use subheadings that make it easy for readers to find the information that they are looking for. Short paragraphs break up text for easy reading, even on a mobile device. Bulleted and numbered lists also catch the reader\u2019s eye.
\n
\nStick with your topic<\/strong> If it helps you stay on course, create an outline of your article to organize your work. If your article rambles from topic to topic, readers will become confused or bored. Keep track of those tangents you are tempted to travel on and use them for future posts.<\/p>\n
Call to action<\/strong><\/p>\n
Develop your blog into an online community by asking your readers for feedback on each article. Ask them about relevant experiences or their opinion on the topic, and make sure that you respond to each comment that you receive.<\/p>\n
Start with summaries<\/strong><\/p>\n
If you\u2019re not sure where to start with your blog, begin with summaries of information or news. Create a Top 10 list of your product offerings or seasonal tips. Write an opinion piece on popular industry news. Develop an article that answers the most frequently asked questions by customers. You can cover many articles with this kind of information to build up your skills and courage to move on to more creative pursuits. Be sure not to directly copy someone else\u2019s work. When you quote another writer, give them credit while adding your own insight.<\/p>\n
Don\u2019t be afraid to use your own voice<\/strong><\/p>\n
Your writing should be conversational and inviting, so don\u2019t worry too much about stuffy writing rules like dangling participles. You should be able to read your article out loud and feel comfortable with the way it sounds. If it is awkward when said aloud, edit it.<\/p>\n
Some writing rules can liven up your writing without removing your personal voice. Replace boring verbs with more active ones. For example, instead of saying \u201cwalked,\u201d use \u201cstroll,\u201d \u201cstride,\u201d or \u201cstrut.\u201d An active voice is usually more enticing than a passive one. To test for passivity, try adding \u201cby pirates\u201d (or zombies, ninjas, or your favorite fanciful character) to the end of your sentence. If it is still a proper sentence, you have used a passive voice. Change it around to have your sentence subject doing the action. For example, \u201cThe blog was written (by pirates)\u201d becomes \u201cI wrote the blog.\u201d<\/p>\n
Share it<\/strong><\/p>\n
Writing your blog articles is only half the work. In order to attract readers who will become customers, you need to promote your articles. Share links on social media platforms, encourage readers to sign up for email subscriptions, and participate in related blogs to drive traffic to your own. Provide easy sharing buttons that allow readers to share your articles with a single click.<\/p>\n","protected":false},"excerpt":{"rendered":"
The statistics on the value of including a blog on your business website are clear. Gain new customers, increase sales, and enjoy free advertising through social media by writing and maintaining a blog that gives potential customers information that they are looking for. Website traffic increases exponentially. What keeps you from beginning your blog, […]<\/p>\n","protected":false},"author":1,"featured_media":10417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-10718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"entry"},"yoast_head":"\nBlogging For Contractors: How to Blog If You\u2019re Not a Writer - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/blogging-contractors-blog-youre-writer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogging For Contractors: How to Blog If You\u2019re Not a Writer - Construction Websites\" \/>\n<meta property=\"og:description\" content=\" The statistics on the value of including a blog on your business website are clear. 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