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At this point in your business, you hopefully have realized the benefits of content marketing and have launched your blog on your contractor website<\/a>. You\u2019ve decided what types of articles you plan on featuring and you\u2019ve been sharing them on social media. That\u2019s great! As you begin navigating the waters of blogging, here are a few simple Do\u2019s and Don\u2019ts to keep you on the right track.<\/p>\n

DO proofread your articles before posting.<\/strong>
\nPart of the reason you\u2019re publishing articles in the first place is to establish yourself as an authority within your field. You want to portray yourself as the most experienced roof replacement company or knowledgeable basement finishing company in your given area. Therefore, why would you let something such as spelling mistakes, which as easily avoidable, begin to put doubt in the minds of homeowners? If you can\u2019t write professionally, how can you do a professional job within their homes? Make sure someone else looks over the article before posting or, at the very least, use spell check which often points out grammatical issues as well.<\/p>\n

DO publish as often as possible.
\n<\/strong>The most you post, the more the search engines will love you. There are few things that Google loves more than fresh, updated, relevant content. Beyond that, your current and potential customer base will always find something new and interesting to discover when visiting your website.
\nDO use photos within your articles.<\/strong>
\nIt will be hard to grab a reader\u2019s attention online without anything visual to support your writing. Consumers are used to a multimedia experience online, so be sure to include images within your article. For bonus SEO (search engine optimization) points, make sure each image has a title that directly relates to your article. For example, if you are writing an article about<\/p>\n

DO respond to comments and questions.\u2028<\/strong>
\nIf your article prompts a homeowner to respond with a comment or question and they never hear back from you, how likely will they be to call and schedule an estimate or appointment? Not very likely! \u00a0When you see that someone has commented, be sure to respond as quickly as possible. Doing so will not only earn the respect and trust of that particular homeowner, but further demonstrate your expertise and interest in your customers to the masses.<\/p>\n

DON\u2019T pass off someone else\u2019s material as your own.<\/strong>
\nYou\u2019d be surprised to hear how frequently it happens, but it is unfortunately commonplace for companies to take a rival\u2019s blog article and post almost the entire thing verbatim. Changing a few words here and there isn\u2019t going to cut it. Websites, such as Copyscape, can easily detect what percentage of an article has been plagiarized.<\/p>\n

DON\u2019T spam or bombard others with links to your blog.
\n<\/strong>\u2028It\u2019s natural to be proud of the work you\u2019ve put out there and want to share it with the world. However, make sure that you are not suddenly turning into one of the most disliked people on the internet: a spammer. Going from site to site, and adding your blog into the comments section, or posting it to social media multiple times per day will only turn people away from you, not draw them in. Leave a few breadcrumbs in relevant places online, and the right people will find you.<\/p>\n

DON\u2019T publish just for the sake of publishing.<\/strong>
\nOf course, we feel that you should be publishing content regularly on your site. However, if you don\u2019t have anything to say, don\u2019t throw something up there without a real reason behind it. Customers will be left confused if an article doesn\u2019t tie in with the rest of the content and messages on your site. Stumped for topics? We have other great articles on how to come up with new and creative topics, just keep scrolling down to the bottom of the site and type “blogging” into the search bar!<\/p>\n","protected":false},"excerpt":{"rendered":"

    At this point in your business, you hopefully have realized the benefits of content marketing and have launched your blog on your contractor website. You\u2019ve decided what types of articles you plan on featuring and you\u2019ve been sharing them on social media. That\u2019s great! As you begin navigating the waters of blogging, here […]<\/p>\n","protected":false},"author":1,"featured_media":10818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-10817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"entry"},"yoast_head":"\n