Lets talk about blogging to generate leads.\u00a0 Obviously your budget for advertising has been pretty tight over the last couple years, if it\u2019s been existent at all.\u00a0 Most business owners have lived off referrals, lived off of work that was in the pipeline or focused on more traditional types of marketing.\u00a0 That\u2019s where if you started to blog about your particular service or business line, you would have been in a better position to withstand the downturn a few years ago.<\/p>\n

As you grow your blog by adding posts to it, as you use social media to market your posts, more and more people will know who you are, what you do and how you do it.\u00a0 What will wind up happening if you do this right is you will not only build your brand but you will bring in new business.<\/p>\n

If your blog posts tell people how to do what you do, helping them make their own decisions, people will start to come to you and seek you out as the expert and hire you.\u00a0 Now, what\u2019s going to happen is this; let\u2019s say you do insurance and let\u2019s say last year you sold 1,000 homeowner policies. What would happen to your business if you gained 10% of your homeowner policies from blog posts on your website? Would that make a difference in your business?<\/p>\n

What the big picture is that I want you to take away from this post is that\u2019s 100 leads a month you generated that you didn\u2019t have to pay for, that you didn\u2019t have to market to with some type of direct mail or pay per click.\u00a0 They contacted you as the expert because your content was compelling enough to get them to move.<\/p>\n

Now, the cost of acquisition is extremely low, right?\u00a0 It\u2019s a free lead.\u00a0 But your chance of closing that lead is much higher than any other marketing that you do.\u00a0 They already think, they already know that you\u2019re the expert.\u00a0 All you have to do now is help them get to where they need to be and you\u2019re probably going to land that job.<\/p>\n

So, that\u2019s another key benefit to starting blogging for your business is to make yourself the expert for what you do in your market.\u00a0 Now if you look around, everybody is advertising in the same place, everyone is a crab in the basket trying to get to that same customer.\u00a0 But, how many people are you competing are blogging, every day, a couple times a week, even once a week?<\/p>\n

If there\u2019s nobody in that space, guess what, you\u2019ve got a first mover advantage that you need to jump on.\u00a0 Get your act in gear and get started doing. So if you\u2019re not doing it now, let\u2019s talk, figure out a way to get it started for you and start generating some free leads.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Lets talk about blogging to generate leads.\u00a0 Obviously your budget for advertising has been pretty tight over the last couple years, if it\u2019s been existent at all.\u00a0 Most business owners have lived off referrals, lived off of work that was in the pipeline or focused on more traditional types of marketing.\u00a0 That\u2019s where if you […]<\/p>\n","protected":false},"author":1,"featured_media":3782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-11040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"entry"},"yoast_head":"\n