Contractor business cards might seem like a no-brainer. You hop onto a discount printing website and\u00a0order a couple hundred for about $5, right? Premade template, name and phone number, and you\u2019re\u00a0done. Well, you could choose to do it that way, but if you would like a contractor business card that\u00a0helps build your brand and bring in business you can create a design that is much more effective.<\/p>\n

Professional Design<\/strong><\/p>\n

Invest in a professionally designed business card that coordinates with the rest of your marketing\u00a0materials. Your professional logo \u2013 if you don\u2019t have one already, now is the time to get one \u2013 should be\u00a0featured on your business cards, including the color scheme and any other elements that usually accompany your logo.<\/p>\n

Some templates look fine, but fine isn\u2019t really the standard you\u2019re looking for in your company\u2019s\u00a0marketing materials. Not only that, but people recognize them as cheap templates even if you choose an\u00a0attractive one. After all, they have all checked out those temptingly cheap business cards as well. Your\u00a0company and your customers deserve better.<\/p>\n

Simplicity<\/strong><\/p>\n

You need to include the necessary information on your contractor business cards. Your company name\u00a0should already be present in the form of your logo. Your name, preferred phone number, and email\u00a0should also be present. Even if you prefer one or the other, some clients will only contact you if they can\u00a0use their own preferred communication method.<\/p>\n

Your company website address must also be on your\u00a0business card, but do not label it \u201cwebsite.\u201d Same for your email address; no label needed. Everyone\u00a0recognizes website and email addresses these days without being told what they are. Beyond this, don\u2019t\u00a0clutter your business card with extra information that most clients won\u2019t need.\u00a0With your website\u00a0address included, they have access to everything they need to know.<\/p>\n

Eye Friendly Design<\/strong><\/p>\n

Avoid business card elements like tiny fonts and light colored text. Since you are (hopefully) having your\u00a0cards professionally designed, this shouldn\u2019t be an issue. When you are approving the design for your\u00a0own business card avoid design elements that you have seen on other cards that you did not like. If you\u00a0are putting information on the back, do not relegate vital information there. It is a good place for your\u00a0tagline or a coupon, not your website address.<\/p>\n

Too Trendy?<\/strong><\/p>\n

You have some creative options in modern business cards, but before you go for an unusual card shape,\u00a0QR codes, or crazy designs that will cost a small fortune give it some serious thought. Professional, high\u00a0quality cards are essential, but you don\u2019t need to go over the top. In fact, some of these trends will\u00a0actually backfire.<\/p>\n

Cards of unusual shape and size may be cute and memorable, but they will not fit in\u00a0standard business card cases. That makes them much easier to misplace. For all the trendiness of QR\u00a0codes, surveys have demonstrated that few people actually use them unless you are in a high tech\u00a0industry. For contractor business cards, they are probably unnecessary.<\/p>\n

Quality<\/strong><\/p>\n

Quality is an essential impression to give for a contractor, and you can start with the quality of your\u00a0business card. Thin discount cards may leave a prospective customer wondering if the same standard of\u00a0quality applies to your construction projects. Since this is definitely not what you are aiming for, choose\u00a0a nice cardstock with some solidity to it for your business cards. Aim for around a 16 pt cardstock that\u00a0will feel substantial when you hand it over.<\/p>\n

The key to choosing your contractor business card design is to ensure that it will convey the essence of\u00a0your business and enable potential customers to quickly and easily contact you. For everything else,\u00a0your website address is there to provide additional information.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contractor business cards might seem like a no-brainer. You hop onto a discount printing website and\u00a0order a couple hundred for about $5, right? Premade template, name and phone number, and you\u2019re\u00a0done. Well, you could choose to do it that way, but if you would like a contractor business card that\u00a0helps build your brand and bring […]<\/p>\n","protected":false},"author":1,"featured_media":11696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[135],"tags":[125],"class_list":{"0":"post-11695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-construction-marketing","8":"tag-business-cards","9":"entry"},"yoast_head":"\n