Content Marketing<\/strong><\/h3>\n

Content marketing is blogging. Simple as that. Here are a few suggestions to turn your content marketing into a lead generating machine:<\/p>\n

\n
• Know your buyers\/potential audience.<\/li>\n
• Identity the needs\u00a0of your clients, then target these critical points to convince your potential clients into becoming your loyal customers.<\/li>\n
• Prepare content for your blog that educates, not sells. This will help position you as the expert in your field, not just a salesperson pushing a product or service.<\/li>\n
• Include practical examples like case studies where your product or service.<\/li>\n
• Create white papers and e-books; creating e-book is not an easy task, but if done efficiently will do wonders as you can offer your e-book on the topic to potential customers in exchange for their contact information. Same goes for white papers.<\/li>\n<\/ul>\n

  Other Social Media Marketing<\/strong><\/h3>\n

  Like Facebook, other social media platforms can be used effectively in generating leads.<\/p>\n

  \n
  • Twitter:<\/strong> You can now effectively use Twitter to generate leads for your business by sending promoted tweets. Promoted tweets are like ads and will lead potential customers to your business. You can also use attractive and eye-catching Twitter cards for lead generation.<\/li>\n
  • Linkedin: <\/strong>Linkedin is a professional network, you can list your business details and give your potential clients a flavor of your company and the services\/products you have to offer.<\/li>\n
  • Instagram: <\/strong>Though Instagram is new in the market in terms of ad placement; you can use it effectively by posting your business images and portfolio videos to attract potential customers. U<\/strong>se location-based and project-specific hashtags to attract potential clients.<\/li>\n<\/ul>\n

    These were just a few ways to try and develop construction leads online. Here are a few warnings to keep you out of trouble while you learn:<\/p>\n

    \n
    • Never create spam links to your website.<\/li>\n
    • Do not post identical content on multiple pages, blogs or websites.<\/li>\n
    • Use these tips to drive traffic BACK to your website, not away from it. Getting people to your website is the goal.<\/li>\n<\/ul>\n

      Hope this article will help you generate all the construction leads you could hope for! If you need help, don’t have time, or don’t know the first thing about construction website design<\/a>, contact us by clicking here<\/a> or calling 215-740-2713.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Lead generation for contractors is essential for short-term sales and long-term growth. There are plenty of ways out there to generate leads and keep the funnel flowing, but let\u2019s recap a few of the better solutions available for those just starting out, and some for those who have been around a while trying to generate […]<\/p>\n","protected":false},"author":1,"featured_media":12375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-12374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lead-generation","8":"entry"},"yoast_head":"\n