<\/a>No contractor worth his business license ever went into a job wondering what the outcome would be.\u00a0 A solid contractor that understands his abilities (and limits) will look at a project, ask questions, inspect as much as they can and then make an estimate on the price and time to complete the job.\u00a0 This is basic stuff for any contractor.<\/p>\n

So why don’t contractors use the same care when designing their websites?<\/strong><\/p>\n

A lot of companies, contractor or otherwise, throw together some pictures, a few comments about the business on an “About us”<\/a> page, sprinkle some basic contact information and pat themselves on the back for a job well done. The question of \u201cwhat will this website do for us as a company\u201d is rarely considered.<\/p>\n

You are really better off not having a site at all!<\/strong><\/p>\n

A website is a lead generating machine<\/a> for a contractor, pure and simple.\u00a0 If people are not calling and asking for estimates based on the information found on the site then the website is failing, period, end of discussion.\u00a0 A properly designed website can show people examples of past work, answer common questions, give references from previously satisfied clients and so much more.<\/p>\n

Think of your site as a salesman working 24 hours a day!<\/strong><\/p>\n

If you have a website and it is not pulling in new leads for you, stop wasting time.\u00a0 You are losing money.\u00a0 Change your website today, or better yet, contact a website designer.\u00a0 They have the knowledge, skill and experience to develop a site that can help you fill your pipeline and help you make more trips to the bank. Then talk to someone who knows SEO<\/a>, because site designers never take into consideration optimization when they do layouts.<\/p>\n

And after all that is done, figure out how you are going to get traffic to your newly designed site<\/a>, because just putting it up is like putting up a billboard in the forest, sure it’s there, but no one is ever gonna see it!<\/p>\n","protected":false},"excerpt":{"rendered":"

No contractor worth his business license ever went into a job wondering what the outcome would be.\u00a0 A solid contractor that understands his abilities (and limits) will look at a project, ask questions, inspect as much as they can and then make an estimate on the price and time to complete the job.\u00a0 This is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,34],"tags":[110,3,4,13],"class_list":{"0":"post-1262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-contractor-websites","8":"tag-contractor-websites-2","9":"tag-lead-generation","10":"tag-marketing-advertising","11":"tag-website-content","12":"entry"},"yoast_head":"\n