To me, it doesn’t matter what type of reimbursement I am getting from a supplier, it’s like finding cash on the street, and all I had to do was fill out some forms and follow a few guidelines. So the next time you go to the supply house or call your vendors, ask them what you have available to use, and do it quick, since a lot of co-op cash get forfeited at the end of the year and the meter starts all over again on Jan 1.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve gotten a lot of e-mails lately asking how much contractors should spend on advertising, which has led to an informal series of posts on the topic. But let’s face it, there’s no fun in watching ad budgets, you want to spend as much as you can to let the world know about your good […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[35,30,40,111,4,57,93],"class_list":{"0":"post-1279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-ad-campaigns","8":"tag-advertising","9":"tag-brand-building","10":"tag-co-op-advertising","11":"tag-marketing-advertising","12":"tag-marketing-and-advertising","13":"tag-online-advertising","14":"entry"},"yoast_head":"\n