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<\/a>One of the best ways to differentiate your contracting company from your competition is by being able to answer this simple question better than anyone who does what you do. Ready? Why should I hire you?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"One of the best ways to differentiate your contracting company from your competition is by being able to answer this simple question better than anyone who does what you do. Ready? Why should I hire you?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[35,24,49,112,19,4,57],"class_list":{"0":"post-1556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-ad-campaigns","8":"tag-ad-copy","9":"tag-brand-management","10":"tag-construction-marketing-2","11":"tag-contractor-frustrations","12":"tag-marketing-advertising","13":"tag-marketing-and-advertising","14":"entry"},"yoast_head":"\n
What's Your USP? You Better Get One! - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/whats-your-usp-you-better-get-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Your USP? You Better Get One! - Construction Websites\" \/>\n<meta property=\"og:description\" content=\"One of the best ways to differentiate your contracting company from your competition is by being able to answer this simple question better than anyone who does what you do. Ready? 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