Chasing the Wrong Game - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/chasing-the-wrong-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chasing the Wrong Game - Construction Websites\" \/>\n<meta property=\"og:description\" content=\"I was reading a few articles today and came across one titled \u2018Business Blogging. How to Go Viral.\u2019 That is absolutely the wrong metric to shoot for. 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I was reading a few articles today and came across one titled \u2018Business Blogging. How to Go Viral.\u2019<\/strong><\/span><\/p>\n

That is absolutely the wrong metric to shoot for. It doesn\u2019t matter if you are a plumber trying to get $69 drain cleaning jobs or a major remodeler looking to talk to people who want hundred thousand dollar additions, you should look to speak to one person; your best client or customer. <\/span><\/p>\n

Not a hundred thousand people who have no interest in what you are selling. This is why marketing is broken for so many contractors, because they are being told the wrong things about marketing online. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I was reading a few articles today and came across one titled \u2018Business Blogging. How to Go Viral.\u2019 That is absolutely the wrong metric to shoot for. It doesn\u2019t matter if you are a plumber trying to get $69 drain cleaning jobs or a major remodeler looking to talk to people who want hundred thousand […]<\/p>\n","protected":false},"author":1,"featured_media":14171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-16447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"entry"},"yoast_head":"\nChasing the Wrong Game - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/chasing-the-wrong-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chasing the Wrong Game - Construction Websites\" \/>\n<meta property=\"og:description\" content=\"I was reading a few articles today and came across one titled \u2018Business Blogging. 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