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I often wonder how many contractors out there would have survived the downturn in the economy if they would have just advertised their way through it? I know that is easier said than done, but it would have been easier if they\u00a0 advertised when times where good. That way, they would have had a larger base of past customers and referrals to work with.<\/p>\n

My point is, advertising is like a loan from the bank, the best time to do it is when you don’t need it!<\/p>\n","protected":false},"excerpt":{"rendered":"

I often wonder how many contractors out there would have survived the downturn in the economy if they would have just advertised their way through it? I know that is easier said than done, but it would have been easier if they\u00a0 advertised when times where good. 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