In 2010, you can’t get away with just including a name, address and phone number. You have to include every possible way to reach you because people want to contact you in their own way, so make it easy for them. Include one phone number, an e-mail address, your website, and if practical, your physical street address.<\/li>\n<\/ul>\nAs I mentioned at the beginning of this post, people will decide to read your advertisement based on your headline. So tomorrow we’re going to talk about headline development.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yesterday I talked about the value that can still be found in newspaper advertising for contractors. The key take away to that post was to realize that you have to go as local as possible and still hit your target market. Today we are going to talk about the successful design and implementation of your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[25],"class_list":{"0":"post-201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-newspaper-advertising","8":"entry"},"yoast_head":"\n
Contractor Tips for Successful Newspaper Advertising, part 2 - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/contractor-tips-for-successful-newspaper-advertising-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contractor Tips for Successful Newspaper Advertising, part 2 - Construction Websites\" \/>\n<meta property=\"og:description\" content=\"Yesterday I talked about the value that can still be found in newspaper advertising for contractors. The key take away to that post was to realize that you have to go as local as possible and still hit your target market. 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<\/a>Yesterday I talked about the value that can still be found in newspaper advertising for contractors<\/a>. The key take away to that post was to realize that you have to go as local as possible and still hit your target market. Today we are going to talk about the successful design and implementation of your ad. If you are currently running ads, now would be a good time to go get a few copies and compare them against this list of do’s and don’ts.<\/p>\n