Writing copy can be easy if you\u2019re good at it, but only if your copy is compelling enough to capture your readers\u2019 attention and ultimately, their money. If you\u2019re not a seasoned copywriter who already knows the tricks of the trade, pay close attention to these tips on how to write compelling copy that encourages your readers to buy from you today!<\/span><\/p>\n

What Exactly is Copywriting?<\/strong><\/h3>\n

Copywriting is a technique that uses written content, either for print or digital purposes, to market goods and services. The primary goal of copywriting is to promote sales by improving your customers\u2019 understanding of what you have to offer.\u00a0<\/span><\/p>\n

However, it isn\u2019t always about big-ticket items\u2014it can be about promoting yourself as an expert in your field or encouraging people to sign up for your newsletter. Copywriting doesn’t just apply to marketing products directly; it’s also used in job listings, web pages, brochures, magazines articles, and even advertisements. If you want to get better at writing effective copy for your marketing materials, there are some key elements involved: Know Who You’re Writing For: First and foremost, figure out who you’re trying to reach with whatever piece of copy you’re writing.\u00a0<\/span><\/p>\n

If you’re writing website copy targeted at attracting high school students, then use words they’d understand and speak their language. Focus on Benefits: Next comes figuring out how to communicate key benefits without overwhelming your audience.<\/span><\/p>\n

Why do you need a solid brand identity?<\/strong><\/h3>\n

A good, solid brand identity can help differentiate your business from others in your field. It will help you stand out and give potential customers a quick impression of what it is you do. When it comes to marketing, brand identity is one of your best tools for differentiating yourself from competitors.\u00a0<\/span><\/p>\n

Your brand should communicate who you are, who you serve and how you serve them better than anyone else does. The stronger your brand identity becomes, and more people recognize it\u2014and believe in its value\u2014the greater share of mind you\u2019ll enjoy with your audience. And that means more people will turn to you when they need what you have to offer\u2014whether that\u2019s expertise or information or products or services\u2014the kind only businesses like yours can provide.<\/span><\/p>\n

What is Brand Identity?<\/strong><\/h3>\n

Your brand identity is everything that represents your business. It\u2019s not just what you say about yourself or how you market yourself\u2014it\u2019s also made up of every single element of your business\u2019s presentation, from its mission statement to its website design. <\/span><\/p>\n

This means your brand identity extends beyond marketing materials and slogans; it includes your company\u2019s logo, office decor, even office attire. So when potential customers look at your business (online or off), they should see an image in line with who you are and what you sell: clean and professional in a financial planning firm, young and trendy in a clothing boutique, artsy in an art gallery. <\/span><\/p>\n

The point is:<\/strong> Make sure everyone who looks at your business has a clear idea of what type of place they\u2019re looking at!<\/span><\/p>\n

You can see your current brand identity by doing a little online research. Check your business\u2019s Google listings to make sure you don\u2019t have several different spellings of your name or no information at all about who you are or what you do, etc… Also, make sure any social media pages are filled out correctly.<\/span><\/p>\n

Tips on Writing Compelling Copy<\/strong><\/h3>\n

Before you begin writing copy, there are a few tips that can help take your sales copy from lackluster to wildly successful. By thinking about what your customers want and need, you\u2019ll be able to create content that will not only reach your target audience but have them quickly take action once they\u2019ve read your words.\u00a0<\/span><\/p>\n

Here are a few tips that will help you write compelling copy:<\/strong><\/p>\n

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1. Make sure that each section flows into each other<\/strong>; readers don\u2019t like having their train of thought disrupted by distractions. Use any and all techniques at your disposal (bullets, bolding and italics) to make it easy for readers to move through your page with ease.<\/span><\/li>\n<\/ol>\n
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   1. Be direct.<\/strong> Any good piece of sales copy needs to tell readers exactly what\u2019s in it for them, so be clear about why they should care about your product or service.<\/span><\/li>\n<\/ol>\n
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      1. Convey value.<\/strong> Regardless of whether your site sells products or services, if potential customers feel as though you\u2019re only looking out for yourself then chances are they won\u2019t return to your site anytime soon\u2014or ever again. <\/span>This means being careful not to sell yourself short when crafting headlines or subheads\u2014showcase exactly how valuable something is without overselling its benefits so much that potential customers don’t trust you anymore.<\/li>\n<\/ol>\n
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         1. Create an emotional connection.<\/strong> According to HubSpot, emotions play a major role in purchasing decisions. One study showed that users who experience positive emotions before using a website are 1,200% more likely to purchase than those who do not; other research reveals that customers making purchases online typically do so because they want to solve some sort of problem. <\/span>The takeaway? If you can create an emotional connection between your website visitors and your brand, then people will naturally come back because no one wants to resolve problems alone\u2014that’s where you come in!<\/li>\n<\/ol>\n
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            1. Be social-media savvy.<\/strong> The internet has created unprecedented ways for people everywhere to connect socially. That means that brands must become adept at marketing themselves on Twitter, Facebook, and any other site that consumers frequent. You might even consider creating promotional material specifically designed to spread via social media (and encourage followers to pass along).<\/span><\/li>\n<\/ol>\n
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               1. Give concrete examples.<\/strong> Back up claims with details illustrating how great something is\u2014why would someone buy your product or use your service if they aren\u2019t sure of its merits? Plus, including real-life stories adds another layer of credibility; use testimonials liberally (with permission), giving due credit whenever possible.<\/span><\/li>\n<\/ol>\n
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                  1. Keep your message simple.<\/strong> It\u2019s tempting to blurt out everything you know about a particular topic but focus instead on keeping your message simple\u2014one thing your readers will remember above all else.<\/span><\/li>\n<\/ol>\n
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                     1. Keep tabs on competitors.<\/strong> Similar to keeping tabs on industry buzzwords, tracking keywords in your competitors\u2019 ads will give you an idea of what works and what doesn\u2019t in terms of getting web surfers to click through and convert. Just like in magazines or newspapers, knowing which words perform well (such as free, new, or percent off) can give you ideas for copywriting ideas\u2014after all, competition breeds innovation!<\/span><\/li>\n<\/ol>\n
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                        1. Tell a story.<\/strong> Why is your product or service better than everyone else\u2019s? How did you come to be in business and what does your future look like? People respond to and remember stories, so sharing a bit about your company\u2019s history can go a long way.<\/span><\/li>\n<\/ol>\n
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                           1. Keep an eye on evolving technology.<\/strong> Google AdWords and other PPC opportunities can help bring customers in\u2014but what if they don\u2019t like what they see on your website (perhaps because it doesn\u2019t work with their browser or phone)? Constant upgrades that keep pace with changing technology are important for businesses that rely on social media and PPC advertising to drive sales; if people land on a broken page, they will leave in droves and never come back.<\/span><\/li>\n
                           2. Bonus: Check out listiller.com for writers looking to write great blog posts, copy, email sequences and much more on your behalf.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                              Writing copy can be easy if you\u2019re good at it, but only if your copy is compelling enough to capture your readers\u2019 attention and ultimately, their money. If you\u2019re not a seasoned copywriter who already knows the tricks of the trade, pay close attention to these tips on how to write compelling copy that encourages […]<\/p>\n","protected":false},"author":1,"featured_media":20820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-21118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"entry"},"yoast_head":"\n