I think I read somewhere that within the next 5 years, 90% of the content consumed online is going to be in video format. Sure, that number includes the mass migration to watching network TV on sites like Hulu.com, but it also means people are getting busier (or lazy) with how they consume content on websites that are traditionally more contextually rich.<\/p>\n

What\u2019s it all mean?<\/strong><\/p>\n

Well, if you have paid any attention here at Darren\u2019s, I have beaten the video drum for a long time. Having video on your site adds a lot of value to your readers.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It gives the viewer a richer experience on your site<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Your readers have a higher chance of being pulled into the site, and creating a sticker site means higher conversions.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Being able to show your work instead of just talk about it raises your credibility level into the stratosphere.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Search engines LOVE video content these days!<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Having the ability to create a \u201cwarm handshake\u201d introduction with your potential client or customer helps move the sales process along quicker.<\/p>\n

Content ideas for your 1^{st<\/sup> video<\/strong><\/p>\n}

If you haven\u2019t stepped in front of the camera yet, you may be scratching your head and asking what the heck you should talk about. Well, have no fear; Uncle Darren is here to help. If you don\u2019t have location shots or video testimonials \u201cin the can,\u201d then here are the 10 key elements you want to make sure to include in your first video shoot for your site:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Include an introduction by you the owner or your manager.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 If possible, give a brief tour of your business.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Give an overview of your products and services offered.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate expertise with staff commentary.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show off a bit with success stories or recognition awards.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use current photos of your business, products and services.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Share testimonials from past or current customers or clients.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show plenty of \u201cbefore\u201d and \u201cafter\u201d footage.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Avoid pricing info or other material that can become stale such as special offers that have a time limit so you don\u2019t have to change the video all the time.<\/p>\n

10.\u00a0\u00a0 Make sure you have your contact info in the video \u2013 company name, phone number and website address should be fine. Remember, consumers may not be \u201cconsuming\u201d your video directly from your site, they might be watching it on YouTube or another service, so make sure you include contact info.<\/p>\n

And that\u2019s it. Get these key points into your first shoot and you should have the makings of a great intro video for the first page of your contractor websites<\/a>. Try and keep the video length to less than two minutes MAX as people will click away instead of stay to read more.<\/p>\n","protected":false},"excerpt":{"rendered":"

I think I read somewhere that within the next 5 years, 90% of the content consumed online is going to be in video format. Sure, that number includes the mass migration to watching network TV on sites like Hulu.com, but it also means people are getting busier (or lazy) with how they consume content on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,20],"tags":[28,40,21,56],"class_list":{"0":"post-2309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-youtube-for-contractors","8":"tag-advertising-online","9":"tag-brand-building","10":"tag-video","11":"tag-youtube","12":"entry"},"yoast_head":"\n