Typeface and Fonts<\/strong><\/p>\n

Mix it up a bit by using 2 or 3 typefaces to showcase specific talking points from your ad copy, and never use all caps. While you are at it, avoid compartmentalizing the ad by placing lines that separate copy from pictures.<\/p>\n

Design factors<\/strong><\/p>\n

You also need to make sure that your picture doesn\u2019t interfere with your ad copy. So if you have one big picture underneath your text, make sure the ad copy is clear to the reader.<\/p>\n

Use bullet points in rows to draw attention to services, features and benefits, and highlights you want to make sure the reader looks at. If nothing else, readers look at the headline and bullet points of ads.<\/p>\n

When using a photo, show an image of the user gaining a benefit from your product or service. Emergency type services (plumbers\/tree removal\/roofers) love to show the pain side of advertising, but people are already feeling the pain, that is why they are looking at your ad (usually) so provide them with the \u201cpleasure\u201d effect with your image.<\/p>\n

Make sure your photos face into the ad, not away from it.<\/strong><\/p>\n

And finally, be stingy with color, only highlighting the MAJOR points of the ad copy will draw the most attention to those points.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad design and layout is equal parts art and science. The science is the math in knowing what converts and how well. The art comes from the creative. A strong call to action with a solid USP always wins. But how you position those components on the page \u2013 direct mail \u2013 flyer \u2013 even […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,46],"tags":[24],"class_list":{"0":"post-2611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-print","8":"tag-ad-copy","9":"entry"},"yoast_head":"\n