I am going to ask you to ready one book if you want to market your business on your own –\u00a0Ogilvy on Advertising<\/a> (affiliate link). Why? Because everything Ogilvy did was about delivering a response.<\/p>\n

In other words, there are no budgets for branding. You are not Coke or Pepsi. Every dollar you spend on advertising has to come back to you dressed up like a $2 bill.<\/p>\n

And Ogilvy hated the creative types who could burn through ad budgets faster than Grant through Richmond. So get the book and learn something today.<\/p>\n","protected":false},"excerpt":{"rendered":"

I am going to ask you to ready one book if you want to market your business on your own –\u00a0Ogilvy on Advertising (affiliate link). Why? Because everything Ogilvy did was about delivering a response. In other words, there are no budgets for branding. You are not Coke or Pepsi. Every dollar you spend on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[30],"class_list":{"0":"post-2678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-advertising","8":"entry"},"yoast_head":"\n