See, marketing isn\u2019t selling, marketing is branding. That\u2019s why marketers don\u2019t make good salespeople. While salespeople are revenue creators within your organization, marketers are capital-intensive spenders of company resources. If your advertising (not marketing) isn\u2019t at least paying for itself, especially in today\u2019s environment, you and your firm are sheep heading to the slaughter.<\/p>\n

So don\u2019t get sucked into thinking you are a failure as a contractor and business owner because you are not blogging or twittering or updating facebook every 3 minutes. Most people in your position are not. Stick to the basics, advertise online properly, advertise offline properly, and use social media for just that\u2026socializing and building brand and you will be fine!<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently read an article describing how to measure the value of social media campaigns, and while I totally buy into social media as a true social function and part-time marketing tool, I have to disagree with putting a value on it. To me, social media is creating relationships and developing friendships with people who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,9],"tags":[10],"class_list":{"0":"post-280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-social-media-marketing-for-contractors","8":"tag-social-media-marketing","9":"entry"},"yoast_head":"\n