Your website should convey your company’s message to prospects and customers by talking to them in a tone that’s comfortable for them to understand. Since this is where your relationship begins, make sure your message is inviting and promotes further follow-up with a clearly defined next step.<\/p>\n","protected":false},"excerpt":{"rendered":"

It doesn’t matter if you’re large contractor or small with a huge marketing budget or shallow pockets, you need to prove your ability in your trade through your marketing message. You need to be able to educate your prospects on your product or service offerings, and why you are the clear choice. If your website […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,34],"tags":[13],"class_list":{"0":"post-301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-contractor-websites","8":"tag-website-content","9":"entry"},"yoast_head":"\n