Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the genesis domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/darren/public_html/wp-includes/functions.php on line 6114

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":3136,"date":"2012-04-18T12:09:35","date_gmt":"2012-04-18T12:09:35","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=3136"},"modified":"2012-04-18T12:09:35","modified_gmt":"2012-04-18T12:09:35","slug":"contractor-marketing-tip-use-guaranteed-to-improve-take-rate","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/","title":{"rendered":"Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate"},"content":{"rendered":"

<\/param><\/param><\/param><\/embed><\/object>
\nCan’t see the video? Click here<\/a>.<\/p>\n

Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!<\/p>\n","protected":false},"excerpt":{"rendered":"

Can’t see the video? Click here. Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[30],"class_list":{"0":"post-3136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-advertising","8":"entry"},"yoast_head":"\nContractor Marketing Tip: Use "Guaranteed" to Improve Take Rate - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contractor Marketing Tip: Use "Guaranteed" to Improve Take Rate - Construction Websites\" \/>\n<meta property=\"og:description\" content=\"Can’t see the video? Click here. Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Construction Websites\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-18T12:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"37\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Darren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/\"},\"author\":{\"name\":\"Darren\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51\"},\"headline\":\"Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate\",\"datePublished\":\"2012-04-18T12:09:35+00:00\",\"dateModified\":\"2012-04-18T12:09:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/\"},\"wordCount\":60,\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.com\/#organization\"},\"keywords\":[\"Advertising\"],\"articleSection\":[\"Marketing & Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/\",\"url\":\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/\",\"name\":\"Contractor Marketing Tip: Use \\\"Guaranteed\\\" to Improve Take Rate - Construction Websites\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.com\/#website\"},\"datePublished\":\"2012-04-18T12:09:35+00:00\",\"dateModified\":\"2012-04-18T12:09:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/darrenslaughter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/darrenslaughter.com\/#website\",\"url\":\"https:\/\/darrenslaughter.com\/\",\"name\":\"Construction Websites\",\"description\":\"Construction Website Design\/Reviews\/Strategy\",\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.com\/#organization\"},\"alternateName\":\"Contractor Websites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/darrenslaughter.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/darrenslaughter.com\/#organization\",\"name\":\"Construction Websites\",\"url\":\"https:\/\/darrenslaughter.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png\",\"contentUrl\":\"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png\",\"width\":300,\"height\":37,\"caption\":\"Construction Websites\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/tiktok.com\/constructionwebsites\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51\",\"name\":\"Darren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g\",\"caption\":\"Darren\"},\"description\":\"I\u2019ve spent 20 years helping construction companies market their businesses. My core focus is construction website design and marketing that sells.\",\"sameAs\":[\"http:\/\/darrenslaughter.com\"],\"url\":\"https:\/\/darrenslaughter.com\/author\/darren\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contractor Marketing Tip: Use \"Guaranteed\" to Improve Take Rate - Construction Websites","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/","og_locale":"en_US","og_type":"article","og_title":"Contractor Marketing Tip: Use \"Guaranteed\" to Improve Take Rate - Construction Websites","og_description":"Can’t see the video? Click here. Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!","og_url":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/","og_site_name":"Construction Websites","article_published_time":"2012-04-18T12:09:35+00:00","og_image":[{"width":300,"height":37,"url":"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png","type":"image\/png"}],"author":"Darren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Darren"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/#article","isPartOf":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/"},"author":{"name":"Darren","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51"},"headline":"Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate","datePublished":"2012-04-18T12:09:35+00:00","dateModified":"2012-04-18T12:09:35+00:00","mainEntityOfPage":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/"},"wordCount":60,"publisher":{"@id":"https:\/\/darrenslaughter.com\/#organization"},"keywords":["Advertising"],"articleSection":["Marketing & Advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/","url":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/","name":"Contractor Marketing Tip: Use \"Guaranteed\" to Improve Take Rate - Construction Websites","isPartOf":{"@id":"https:\/\/darrenslaughter.com\/#website"},"datePublished":"2012-04-18T12:09:35+00:00","dateModified":"2012-04-18T12:09:35+00:00","breadcrumb":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/darrenslaughter.com\/contractor-marketing-tip-use-guaranteed-to-improve-take-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/darrenslaughter.com\/"},{"@type":"ListItem","position":2,"name":"Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate"}]},{"@type":"WebSite","@id":"https:\/\/darrenslaughter.com\/#website","url":"https:\/\/darrenslaughter.com\/","name":"Construction Websites","description":"Construction Website Design\/Reviews\/Strategy","publisher":{"@id":"https:\/\/darrenslaughter.com\/#organization"},"alternateName":"Contractor Websites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darrenslaughter.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/darrenslaughter.com\/#organization","name":"Construction Websites","url":"https:\/\/darrenslaughter.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/","url":"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png","contentUrl":"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png","width":300,"height":37,"caption":"Construction Websites"},"image":{"@id":"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/tiktok.com\/constructionwebsites"]},{"@type":"Person","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51","name":"Darren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g","caption":"Darren"},"description":"I\u2019ve spent 20 years helping construction companies market their businesses. My core focus is construction website design and marketing that sells.","sameAs":["http:\/\/darrenslaughter.com"],"url":"https:\/\/darrenslaughter.com\/author\/darren\/"}]}},"_links":{"self":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts\/3136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/comments?post=3136"}],"version-history":[{"count":0,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts\/3136\/revisions"}],"wp:attachment":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/media?parent=3136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/categories?post=3136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/tags?post=3136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}