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{"id":3728,"date":"2012-02-09T13:52:35","date_gmt":"2012-02-09T18:52:35","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=3728"},"modified":"2012-02-09T13:52:35","modified_gmt":"2012-02-09T18:52:35","slug":"whats-so-good-about-you","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/whats-so-good-about-you\/","title":{"rendered":"What’s So Good About You?"},"content":{"rendered":"

\"\"<\/a>What’s The Best Thing About You?<\/strong><\/p>\n

That is question #6 in my website design phone interview, and I ask it for one reason. I have to take the good, warm fuzzy stuff that people who meet you know, and translate that into content that does the same thing without all the happy social interaction.<\/p>\n

Does your site’s content convey what is best about you?<\/strong><\/p>\n

If you did your own site, or had one of these shops that slap boiler-plate content up on each page without really getting to know who you are as a contractor or how you perform your work, then you are doing YOUR CLIENT or CUSTOMER a disservice.<\/p>\n

That’s right, your client or customer is the one getting screwed with their pants on!<\/strong><\/p>\n

Why?<\/em><\/strong><\/p>\n

Because let’s say they are looking for a special kind of floor finisher who does a sandless process, and it is very important for them to hire the right contract who can provide this service. And you happen to have a sandless process that rocks, but that content is buried down on page 27 of your site, never to be heard from again.<\/p>\n

Point is…<\/strong><\/p>\n

If you are not promoting what makes you better, different, special or unique in your content, then you are losing business, you just don’t know it. So, get a pen and start writing. Write like you are sitting in a coffee shop with a friend and you are telling him or her how you do your job.<\/p>\n

Guess what?<\/strong><\/p>\n

You just wrote the front page of your website! Where 90% of your traffic starts viewing your site. Now get to work!<\/p>\n","protected":false},"excerpt":{"rendered":"

What’s The Best Thing About You? That is question #6 in my website design phone interview, and I ask it for one reason. I have to take the good, warm fuzzy stuff that people who meet you know, and translate that into content that does the same thing without all the happy social interaction. 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