Change the content on the page<\/strong><\/p>\n

If your reader searched for decks or clicked an ad or got to your site from a postcard, your content better talk about what they thought it was going to. If not, the reader is as good as gone, equaling a high bounce rate.<\/p>\n

Changing the content of your ads or other marketing material<\/strong><\/p>\n

If you hand out flyers, do postcard mailings, drop off brochures with proposals or run ads in the newspaper and drive people to a specific page or home page of your site, it better be what they expect or you will once again be hit with a high bounce rate.<\/p>\n

While time on site is a positive metric to measure, bounce rate is a negative metric you want to pay attention to. But make the proper changes to your site and your content, and you can drive your bounce rate percentage below the 50% threshold.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I wrote about time on site being a key metric to website design usability. Well, today I want to talk about a metric that speaks entirely to your content…bounce rate. Bounce rate equals not answering this important question…what’s in it for me?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,34],"tags":[],"class_list":{"0":"post-3818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-contractor-websites","8":"entry"},"yoast_head":"\n