Use 14-point text already…people can\u2019t see shit anymore!<\/li>\n<\/ul>\nThey always tell you to use an active voice instead of a passive voice. In other words, using words like was or have been are passive. I suck at this, but then again, I can\u2019t rock at everything.<\/p>\n
Here\u2019s one I am a bit of a fanatic about. Don\u2019t fill your content with bullshit. In other words, keep the fluff off the page. People see right through it, and that is tough to do as a sales guy, trust me. But your readers will appreciate it.<\/p>\n
Here is another one I need to tone down on, don\u2019t use so many EXCLAMATION POINTS! OR BOLD TEXT! That is all!<\/p>\n
In the famous words of NIKE, just do it. See, I could have used another exclamation point there but I didn\u2019t. Point is, writing, like deck building, takes practice to master, so stop cruising Craigslist for used tools and get to work! Sorry, I couldn\u2019t resist.<\/p>\n","protected":false},"excerpt":{"rendered":"
Write for People AND The How They Read –\u00a0I am a self-trained speed reader. \u00a0Did the Evelyn Wood course a few times and I use it a lot. In fact, I always piss off my Mom when she gives me something to read and I hand it back to her a few seconds later telling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-4092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"entry"},"yoast_head":"\n
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