Now, many social media experts will tell you that engaging people online is enough and you should stop wasting money on the traditional contractor marketing channels such as radio, television, newspapers, direct mail and Yellow Pages. But the Jersey shore is littered with beach houses owned by smart contractors who know that a well-rounded marketing campaign targeting disengaged, passively engaged and actively engaged consumers still works best.<\/p>\n

Here’s a better way to think of social media<\/h2>\n

Think of social media as relationship selling. Social media marketing is exactly like relationship selling in that by focusing on taking care of people – customers follow. Social media has that same personal feel as dealing with people one-on-one, but now you are able to reach a multitude of people at a time. Some aren’t interested, some are shopping around and others have cash in hand and are ready to buy, just like the consumers I described above.<\/p>\n