I am<\/span> cheap!\u201d<\/p>\nHowever, imagine the following scenario. On a beautiful Saturday afternoon, a promising heating and air conditioner<\/span> contractor goes through<\/span> a neighborhood knocking on doors. Instead of<\/span> handing out<\/span> fliers, he has<\/span> a free report outlining the benefits of keeping the air conditioner<\/span> system cleaned and maintained. He says thanks and leaves.<\/p>\nThe next week the contractor mails out a postcard to the same<\/span> people asking them to call a<\/span> special 800 number to get answers to the top 5 most frequently asked questions regarding how to maintain their heating and cooling system<\/span>.<\/p>\nLastly, on the second week, the contractor sends off a bulky envelope to the people. Now this envelope has a refrigerator magnet shaped like a melting ice cube. Across the magnet reads \u201cKeep your cool with XYZ Cooling and Heating Services!\u201d The magnet has the company\u2019s phone number<\/span>, website, physical address, and email information. With this type of information offering, and consistent marketing approach, a lot of<\/span> these people will be more likely<\/span> to call the new contractor because he has<\/span> provided value before asking for<\/span> the business. What are you doing to market your business today…this week…this month?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Regardless of your industry, most contractors have a hard time generating new business. And to make matters worse, the methods they use are essentially copy cat variations of their competitors. Direct mail, door hangers and yard signs all scream \u201cHire me, I am great and I am cheap!\u201d However, imagine the following scenario. On a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[63,38],"class_list":{"0":"post-572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-heating-ventilating-and-air-conditioning","8":"tag-marketing","9":"entry"},"yoast_head":"\n
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<\/a>Regardless of your industry, most contractors have a