Depending on who you talk to, it takes between 7 and 15 impressions before someone recognizes your company from your advertising, and even more impressions before they buy. This means prospects are going to come back to your site many times so make sure you freshen up your content in order to constantly engage previous visitors.<\/p>\n

The more often you update your pages, the more frequently search engines like Google will stop by to index the new pages and content on your site. Search engines consider sites that are updated frequently to be more relevant. So make sure you develop a content updating schedule to keep your readers happy and to bring in new customers to help grow your contracting business.<\/p>\n","protected":false},"excerpt":{"rendered":"

So your advertising online is starting to work. Prospects are coming to your site and they’re signing up for your e-mail list and everything is going great right? Wrong! After I’ve been to your site a few times and read all of your material what’s going to make me keep coming back for more? Fresh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[4,13],"class_list":{"0":"post-69","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-marketing-advertising","8":"tag-website-content","9":"entry"},"yoast_head":"\n