Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the genesis domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/darren/public_html/wp-includes/functions.php on line 6114

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/darren/public_html/wp-includes/functions.php:6114) in /home/darren/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":892,"date":"2010-09-27T13:13:47","date_gmt":"2010-09-27T17:13:47","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=892"},"modified":"2010-09-27T13:13:47","modified_gmt":"2010-09-27T17:13:47","slug":"contractor-marketing-when-clients-attack","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/","title":{"rendered":"Contractor Marketing: When Clients Attack!"},"content":{"rendered":"
\"\"<\/a>
Don't be an ostrich, attack complaints head on...<\/figcaption><\/figure>\n

Earlier today I talked about the effort involved in social media marketing for contractors. And no matter how well you treat your clients, there is always going to be someone who feels slighted. And that’s when you are going to have to deal with criticism online.<\/p>\n

Criticism online is a lot different from dealing with someone one-on-one. Just ask any contractor who has been screwed to the wall by a disgruntled client on AngiesList<\/a> . And while no social media experiment<\/a> is going to be flawless, there are some guidelines to follow as you prepare your organization for the inevitable criticism that will come your way!<\/p>\n

What to do when clients attack!<\/strong><\/p>\n

Don’t be an ostrich<\/strong> – Meaning don’t bury your head in the sand. Respond early and often. Ignoring someone who is pissed at your company results in more and more anger which can then lead to crisis.<\/p>\n

Be honest to a fault<\/strong> – If you screwed up, now is a good time to fess up. This will be a great opportunity to show the world you are real and authentic. Be clear about your company’s stance on the matter and make sure you do whatever possible to make the situation right.<\/p>\n

Stop on a dime<\/strong> – Use feedback to alter or change your marketing approach online. If people are offended by the fact that your company tweets a discount every hour, then consider revising that program.<\/p>\n

Attack where attacked<\/strong> – If someone comes after you on Twitter, don’t respond on Facebook. It may seem obvious, but some companies will respond on platforms that favor them, not realizing that mobilizing on the same front as their attacker will neutralize the situation and keep it from spreading.<\/p>\n

But how do you track what is being said about your contracting company when you are out installing new windows or pouring concrete? I have that answer too on a post I did about using Google Alerts<\/a> to monitor your brand online.<\/p>\n","protected":false},"excerpt":{"rendered":"

Earlier today I talked about the effort involved in social media marketing for contractors. And no matter how well you treat your clients, there is always going to be someone who feels slighted. And that’s when you are going to have to deal with criticism online. Criticism online is a lot different from dealing with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,9],"tags":[48,23],"class_list":{"0":"post-892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-social-media-marketing-for-contractors","8":"tag-contractor-marketing-online","9":"tag-social-media-marketing-for-contractors-2","10":"entry"},"yoast_head":"\nContractor Marketing: When Clients Attack! - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contractor Marketing: When Clients Attack! - Construction Websites\" \/>\n<meta property=\"og:description\" content=\"Earlier today I talked about the effort involved in social media marketing for contractors. And no matter how well you treat your clients, there is always going to be someone who feels slighted. And that’s when you are going to have to deal with criticism online. Criticism online is a lot different from dealing with […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/\" \/>\n<meta property=\"og:site_name\" content=\"Construction Websites\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-27T17:13:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg\" \/>\n<meta name=\"author\" content=\"Darren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/\"},\"author\":{\"name\":\"Darren\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51\"},\"headline\":\"Contractor Marketing: When Clients Attack!\",\"datePublished\":\"2010-09-27T17:13:47+00:00\",\"dateModified\":\"2010-09-27T17:13:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/\"},\"wordCount\":350,\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg\",\"keywords\":[\"Contractor Marketing Online\",\"Social Media Marketing for COntractors\"],\"articleSection\":[\"Articles\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/\",\"url\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/\",\"name\":\"Contractor Marketing: When Clients Attack! - Construction Websites\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg\",\"datePublished\":\"2010-09-27T17:13:47+00:00\",\"dateModified\":\"2010-09-27T17:13:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage\",\"url\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg\",\"contentUrl\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/darrenslaughter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contractor Marketing: When Clients Attack!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/darrenslaughter.com\/#website\",\"url\":\"https:\/\/darrenslaughter.com\/\",\"name\":\"Construction Websites\",\"description\":\"Construction Website Design\/Reviews\/Strategy\",\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.com\/#organization\"},\"alternateName\":\"Contractor Websites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/darrenslaughter.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/darrenslaughter.com\/#organization\",\"name\":\"Construction Websites\",\"url\":\"https:\/\/darrenslaughter.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png\",\"contentUrl\":\"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png\",\"width\":300,\"height\":37,\"caption\":\"Construction Websites\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/tiktok.com\/constructionwebsites\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51\",\"name\":\"Darren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g\",\"caption\":\"Darren\"},\"description\":\"I\u2019ve spent 20 years helping construction companies market their businesses. My core focus is construction website design and marketing that sells.\",\"sameAs\":[\"http:\/\/darrenslaughter.com\"],\"url\":\"https:\/\/darrenslaughter.com\/author\/darren\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contractor Marketing: When Clients Attack! - Construction Websites","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/","og_locale":"en_US","og_type":"article","og_title":"Contractor Marketing: When Clients Attack! - Construction Websites","og_description":"Earlier today I talked about the effort involved in social media marketing for contractors. And no matter how well you treat your clients, there is always going to be someone who feels slighted. And that’s when you are going to have to deal with criticism online. Criticism online is a lot different from dealing with […]","og_url":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/","og_site_name":"Construction Websites","article_published_time":"2010-09-27T17:13:47+00:00","og_image":[{"url":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg"}],"author":"Darren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Darren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#article","isPartOf":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/"},"author":{"name":"Darren","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51"},"headline":"Contractor Marketing: When Clients Attack!","datePublished":"2010-09-27T17:13:47+00:00","dateModified":"2010-09-27T17:13:47+00:00","mainEntityOfPage":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/"},"wordCount":350,"publisher":{"@id":"https:\/\/darrenslaughter.com\/#organization"},"image":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg","keywords":["Contractor Marketing Online","Social Media Marketing for COntractors"],"articleSection":["Articles","Social Media Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/","url":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/","name":"Contractor Marketing: When Clients Attack! - Construction Websites","isPartOf":{"@id":"https:\/\/darrenslaughter.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage"},"image":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg","datePublished":"2010-09-27T17:13:47+00:00","dateModified":"2010-09-27T17:13:47+00:00","breadcrumb":{"@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#primaryimage","url":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg","contentUrl":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/head-in-sand-300x199.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/darrenslaughter.com\/contractor-marketing-when-clients-attack\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/darrenslaughter.com\/"},{"@type":"ListItem","position":2,"name":"Contractor Marketing: When Clients Attack!"}]},{"@type":"WebSite","@id":"https:\/\/darrenslaughter.com\/#website","url":"https:\/\/darrenslaughter.com\/","name":"Construction Websites","description":"Construction Website Design\/Reviews\/Strategy","publisher":{"@id":"https:\/\/darrenslaughter.com\/#organization"},"alternateName":"Contractor Websites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darrenslaughter.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/darrenslaughter.com\/#organization","name":"Construction Websites","url":"https:\/\/darrenslaughter.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/","url":"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png","contentUrl":"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png","width":300,"height":37,"caption":"Construction Websites"},"image":{"@id":"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/tiktok.com\/constructionwebsites"]},{"@type":"Person","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51","name":"Darren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g","caption":"Darren"},"description":"I\u2019ve spent 20 years helping construction companies market their businesses. My core focus is construction website design and marketing that sells.","sameAs":["http:\/\/darrenslaughter.com"],"url":"https:\/\/darrenslaughter.com\/author\/darren\/"}]}},"_links":{"self":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts\/892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":0,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts\/892\/revisions"}],"wp:attachment":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/media?parent=892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/categories?post=892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/tags?post=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}