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{"id":900,"date":"2010-09-28T14:30:13","date_gmt":"2010-09-28T14:30:13","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=900"},"modified":"2010-09-28T14:30:13","modified_gmt":"2010-09-28T14:30:13","slug":"marketing-construction-company","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/marketing-construction-company\/","title":{"rendered":"It Pays to Specialize When Marketing Your Construction Company"},"content":{"rendered":"
\"\"<\/a>
Being a Jack of All Trades Kills Your Marketing Message!<\/figcaption><\/figure>\n

Here is a not so fictional conversation between a customer and a construction contractor:<\/p>\n

Customer<\/strong>: \u201cDo you build homes?\u201d
\nContractor<\/strong>: \u201cYes, we specialize in homes.\u201d
\nCustomer<\/strong>: \u201cDo you also build single story office complexes?\u201d
\nContractor<\/strong>: \u201cYes, we specialize in office complexes.\u201d<\/p>\n

Do you see a problem?\u00a0 The contractor is claiming that they specialize in homes and they also specialize in office complexes.\u00a0 I wonder what the contractor would have said if the customer asked if they build chicken coops???<\/p>\n

What I am trying to point out here with this little fictional conversation is that most construction contractors are too willing to say yes to almost any job.\u00a0 Even if it is a job that they are not comfortable doing.\u00a0 The prevalent thought among most contractors is that \u201cWe can’t say no to this job, we don’t know where the next one is coming from!\u201d<\/p>\n

Let\u2019s change the circumstances a bit.\u00a0 Suppose an offshore oil rig has a problem and needs some underwater welding performed.\u00a0 Do you think the manager of the rig is going to give the job to the first guy he sees holding a cutting torch?\u00a0 No, he is going to find someone who has (a) the experience of welding underwater and (b) has the equipment to get the job done.\u00a0 Price may play a factor in the decision, but the first two items are necessities for getting the job done right…the first time.<\/p>\n

When you add material to your website or you post new videos to YouTube<\/a>, what message are you sending to prospective clients?\u00a0 Are you letting them know that you have the experience and the equipment to confidently do a specific type of construction job?\u00a0 Or are you merely saying \u201cI can build, hire me\u201d?\u00a0 The answer can be the difference between generating new business vs. more flat sales and fewer leads.<\/p>\n

Photo credit: Abulic Monkey<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here is a not so fictional conversation between a customer and a construction contractor: Customer: \u201cDo you build homes?\u201d Contractor: \u201cYes, we specialize in homes.\u201d Customer: \u201cDo you also build single story office complexes?\u201d Contractor: \u201cYes, we specialize in office complexes.\u201d Do you see a problem?\u00a0 The contractor is claiming that they specialize in homes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[35,40,49,6,4,57],"class_list":{"0":"post-900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-ad-campaigns","8":"tag-brand-building","9":"tag-brand-management","10":"tag-business-planning","11":"tag-marketing-advertising","12":"tag-marketing-and-advertising","13":"entry"},"yoast_head":"\nIt Pays to Specialize When Marketing Your Construction Company - 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