QR Codes-Who Are You Kidding?<\/strong><\/p>\nI had a conversation with a friend of mine yesterday who is in the business. He does print advertising for contractors and does really well with it. We were talking about a project he is looking to bring us in on and mentioned the client wanted to have a QR code in his ad.<\/p>\n
I spent the next 15 minutes doing everything I could to talk my friend into talking his client out of using it.<\/p>\n
Why? <\/strong>Because QR are codes are the Devil, here\u2019s why<\/strong>.<\/p>\nNot one phone that I know of comes shipped with a QR reader baked into the software. So that means, if you go and use these useless marketing gimmicks, someone has to:<\/p>\n
\n- Launch their respective store (Google Play or Apps for Apple)<\/li>\n
- Download the software<\/li>\n
- Configure it<\/li>\n
- Figure out how it works<\/li>\n
- Be in a place where they can point and click at your ad (I\u2019ve seen them on buses)<\/li>\n
- Get taken to the special link the QR code takes them to<\/li>\n
- Read the content<\/li>\n
- Perform whatever action the page asks; fill out a form, call, jump through a hoop, whatever.<\/li>\n
- And if your prospect hasn\u2019t killed themselves either voluntarily or involuntarily trying to read your dumb code, then MAYBE they act.<\/li>\n<\/ol>\n
OR\u2026.<\/strong><\/p>\n\n- You put a special landing page on your website<\/li>\n
- Put that page address in your ad that tells people your or promotion<\/li>\n
- They type that page into their browser<\/li>\n
- They go to your page and perform your action with a lot less hassle and heartache<\/li>\n<\/ol>\n
Point is…<\/p>\n
You should always try and put yourself in your prospect\u2019s shoes. So I ask you, whose shoes would you want to be in? And by the way, there is a message in that QR code above. \u00a0\ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"
QR Codes-Who Are You Kidding? I had a conversation with a friend of mine yesterday who is in the business. He does print advertising for contractors and does really well with it. We were talking about a project he is looking to bring us in on and mentioned the client wanted to have a QR […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-9041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"entry"},"yoast_head":"\n
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